Shackit Design Studio is a full service design resource, featuring the work of industry experts in marketing, engineering, SEO, identity and website design. Brand Identity & Relationship Marketing   Graphic &  Publication Design Web Design & Management At Shackit Design Studio we have been building brands as a professional design service firm for over fifteen years. We create integrated branding solutions, from strategy through implementation, in the most important touchpoints: identity, web sites and literature. For any company, the Brand Identity is critical.  The importance of authentically reflecting the core values and culture of your organization in your brand and being true to who you really are as a company runs parallel to success. This is what we understand at Shackit as  our responsibility as creators of the brand experience. Our Value Search Branding process defines and differentiates our clients and expresses their essential brand message. The Brand Identity Process: The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers." A brand can take many forms, including a name, sign, symbol, color combination or slogan.  The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you. Companies that invest in design assure their customers that their priorites are innovation. Click thumbnail to enlarge