COLLATERAL | susancgentile

COLLATERAL IS POWERFUL

SUPERMAN A line of clothes and men's cologne hit the stores and faded quickly. But the packaging was great.
BOXERS Britches Underwear offerings became an in-store opportunity to tell more of the brand story.
MCG A passion for the MG and lucky initials made this mark.
ESC Service and bar layout reinforced the brand symbol.
ADCHEM Even an adhesive manufacturer needs a little personality.
WALLS Sometimes you walk by inspiration.
TO THE STAFF A personal and very funny Holiday card reinforced morale.