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BRITCHES OF GEORGETOWNE

VP MARKETING

 

THE BRAND:

Britches of Georgetowne has been a Men's 'Made to Measure' destination, made famous by dressing generations of Washington congressmen and senators for decades. 

33 stores nationwide. 

THE POSITIONING:

The authority on fine menswear. Born in Washington DC. 

 

THE NEED: A loyalty program that emphasized brand experience with impeccable service and personalization, from fitting to delivery.

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